Le Bread Xpress_light_withoutBg_edited_e
Logo bake Xpress.png

Le Bread Xpress was founded in 2015 with the notion that technology could revolutionize food service to better serve the 24/7 world we live in.  With this in mind, we combined robotic, AI, and heating technologies with artisan recipes to create Bake Xpress, a ground-breaking smart vending machine that freshly bakes a variety of meals and pastries on demand.


With a customizable menu ranging from croissants and muffins to pizza,

calzones and gourmet sandwiches, Bake Xpress is a significant upgrade

to traditional vending options. Our customers are able to offer convenient,

hot, fresh meals even where traditional restaurant service is not available.


We've seen our vision for a better way to serve meals become reality in universities, hotels, retail centers, factories, office parks, transportation hubs, stadiums, and more world-wide. 


Our Story

Le Bread Xpress Founder and CEO Benoit Herve moved to the US from France in 1998 and started seeking the hot, crusty, aromatic baguette from his youth.


To Benoit, bread is not just sustenance, it’s an experience that touches sight, scent, and touch as much as taste. He didn’t want a reheated replica or a thin-skinned sandwich loaf in a fancy shape: he wanted to feel the steamy warmth as he broke open the heavy, crisped crust and savored the fresh yeasty flavor of the soft bread inside.

Grocery stores provided options that had been sitting out all day and had lost their aromatic appeal. Bakeries typically warmed a loaf that was fresh…hours before. Both options left him thinking of how to obtain freshly-baked French bread on demand.


He coupled his cravings with decades of experience in engineering and entrepreneurship, leveraged existing manufacturing relationships and capabilities, and created the world’s first robotic micro-bakery. That first machine, the baguette-only Bread Xpress, was met with great acclaim and was a popular addition to retail sites in the Bay Area. 

Customers wanted more than just bread, though. What about muffins, croissant, even pizza? Benoit leveraged the robotics and baking technology he'd designed for Bread Xpress and created Bake Xpress. Bake Xpress not only stores and custom-bakes a full menu of meals and pastries, it adds sensing, AI, software, wireless, and power management technology to create an autonomous, free-standing, full-service bakery in the size of a traditional vending machine.

Le Bread Xpress is not done yet! Stay tuned as we continue to expand our product line with new innovations and solutions for high-technology vending. 


Meet The Team

Benoit Herve

Benoit Herve

Founder and CEO


25 years in tech, 20 in the US. Key management and sales roles at three tech startups. Engineering background in power management.


Ron Vinsant

Technical Advisor


30+ years of engineering design and applications support experience

Extensive background in technology innovation and design.

Youssef bousfoul

Youssef Bousfoul



5 years in IT Engineering. Masters in Computer Science, Data Analytics and International Business


Sebastien Clement

Business Development


13 years of sales and marketing in large corporations and startups. Founder of different businesses in digital and services sector.
10 years in the US.

Christie Stout

Christie Stout

Marketing / Communications


30 years of marketing, communications, and investor relations experience in corporate and agency roles, focused primarily on technology startups.