Le Bread Xpress was founded in 2015 with the notion that technology could revolutionize food service to better serve the 24/7 world we live in. With this in mind, we combined robotic, AI, and heating technologies with artisan recipes to create Bake Xpress, a ground-breaking smart vending machine that freshly bakes a variety of meals and pastries on demand.
With a customizable menu ranging from croissants and muffins to pizza, calzones and gourmet sandwiches, Bake Xpress is a significant upgrade to traditional vending options. Our customers are able to offer convenient, hot, fresh meals even where traditional restaurant service is not available.
We've seen our vision for a better way to serve meals become reality in universities, hotels, retail centers, factories, office parks, transportation hubs, stadiums, and more world-wide.
Le Bread Xpress Founder and CEO Benoit Herve moved to the US from France in 1998 and started seeking the hot, crusty, aromatic baguette from his youth.
To Benoit, bread is not just sustenance, it’s an experience that touches sight, scent, and touch as much as taste. He didn’t want a reheated replica or a thin-skinned sandwich loaf in a fancy shape: he wanted to feel the steamy warmth as he broke open the heavy, crisped crust and savored the fresh yeasty flavor of the soft bread inside.
Grocery stores provided options that had been sitting out all day and had lost their aromatic appeal. Bakeries typically warmed a loaf that was fresh…hours before. Both options left him thinking of how to obtain freshly-baked French bread on demand.
He coupled his cravings with decades of experience in engineering and entrepreneurship, leveraged existing manufacturing relationships and capabilities, and created the world’s first robotic micro-bakery.
Meet The Team
Founder and CEO
25 years in tech, 20 in the US. Key management and sales roles at three tech startups. Engineering background in power management.
30+ years of engineering design and applications support experience
Extensive background in technology innovation and design.
5 years in IT Engineering. Masters in Computer Science, Data Analytics and International Business
13 years of sales and marketing in large corporations and startups. Founder of different businesses in digital and services sector.
10 years in the US.
Marketing / Communications
30 years of marketing, communications, and investor relations experience in corporate and agency roles, focused primarily on technology startups.